The Helvetica Killer

A new typeface that is supposed to "fix" Helvetica and make it even better? I am interested.

After reviewing zoomed in specimens of the typeface, I don't like the character they added. The way the lowercase f and t curl a bit, the way the s seems more playful. And yet, they take away the uniqueness of the a and the R. Weird.

It actually seems further away from what I would want it to be.

(Note: the article body on the CR site is set in Helvetica Neue, the already improved Helvetica.)